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INSIGHTS  /  INTEGRATED CRM/ relationships in context

A CRM nobody has to fill in.

Every client, counterparty, expert and insurer lives beside the cases they appear in — and agents keep the record current from the work itself. Open any relationship and see the whole history: exposure, behaviour, last contact, next step.

0
Fields anyone types into
100%
Of parties profiled across cases
1 view
Relationship and casework together

CRMs fail because people feed them. This one feeds itself.

The relationship record is a by-product of the casework — which means it's actually complete, actually current, and actually trusted.

One record

Clients, counterparties, experts and insurers — every relationship lives beside the cases it appears in, not in a separate system.

Self-maintaining

Agents keep it current — every email, call note and case event updates the relationship record without anyone typing.

Case-aware

The CRM knows the work. Exposure across matters, history of positions taken, response times — context no standalone CRM has.

ONE RELATIONSHIP, IN FULL

Open the card, know the history.

A counterparty insurer, profiled from seven years of matters — the numbers on the left, the living timeline on the right.

NM
Northwind Mutual
Counterparty insurer · 41 matters since 2019
Active on 7 cases
Profile
Relationship since2019
Open cases7 · £412k exposure
Closed cases34 · 71% settled pre-issue
Median response2.1 days
Last contactYesterday · chaser sent
Key contactS. Whitmore, claims lead
Tends to settle early when liability evidence is strong — three early acceptances this quarter.
Timeline
09:12
Settlement counter-offer received on CAS-4102
Filed and summarised · position updated
Agent
Tue
Quarterly review meeting booked
Agenda drafted from open-case status
Agent
Mon§
They accepted liability early on CAS-4088
Third early acceptance this quarter — pattern noted
Signal
3 Jun
Call note: open to bulk settlement discussion
Logged by K. Adeyemi · linked to 4 cases
Human

What a case-aware CRM can do.

Every party, one card

Clients, opponents, experts, insurers — profiled across every case they touch.

Zero-entry updates

Correspondence and case events maintain the record; nobody fills in fields.

Behavioural memory

How they negotiate, when they settle, how fast they respond — recalled on every new case.

Conflict awareness

New case intake checks every party against the relationship graph automatically.

Context for outreach

Every client touchpoint drafted with the full case picture behind it.

Portfolio views

Exposure, activity and history rolled up by client, sector or opponent.

Questions teams ask about the CRM.

Does this replace our CRM?

For case-driven relationships, most teams stop needing one. If you keep Salesforce or similar, the connector keeps both in sync.

Who fills in the records?

Agents do. Emails, call notes, case events and outcomes update the relationship automatically — humans only add what machines can’t know.

What makes it different from a standalone CRM?

It knows the casework. Exposure, positions taken, settlement behaviour and response times are computed from real matters, not typed into fields.

Can we see relationships across offices and teams?

Yes — the graph is workspace-wide with role-based visibility, so conflicts and shared relationships surface wherever they matter.

How is sensitive relationship data protected?

The same governance as everything in Hendl: role-based access, field-level permissions, and every view and export on the audit trail.

Does it work for business development?

Yes — referral sources, dormant clients and growing exposure patterns feed opportunity capture directly.

Know every relationship as well as your best partner does.

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